betterAEO = comprehensive platform with 30+ checks, full-site audits, and progress tracking. Subscription-based ($14-29/mo). Best for teams needing ongoing monitoring.
AEO Checker = focused tool with 7 key checks, unlimited free scans, and one-time pricing. Best for quick technical audits and immediate fixes.
They're complementary, not competitors. Start with AEO Checker for instant insights, add betterAEO when you need ongoing tracking.
betterAEO positions itself as a comprehensive AEO platform. It analyzes 30+ ranking factors across your entire website, provides AI-powered improvement suggestions, and tracks your progress over time. Think of it as a full monitoring dashboard for your AI search visibility.
Key claims: 500+ websites optimized, visibility across ChatGPT, Google AI Overviews, Perplexity, and Claude. The platform includes full-site crawling, detailed reports with historical data, and prioritized recommendations.
AEO Checker takes a different approach: focused technical analysis of the 7 factors that matter most for AI readiness. Scan any URL instantly, get actionable scores and recommendations, export a branded PDF report. No signup, no limits, no subscription.
The 7 checks: structured data (JSON-LD), llms.txt presence, robots.txt AI bot policies, content structure analysis, meta tag quality, OpenGraph completeness, and FAQ schema markup.
| Feature | betterAEO | AEO Checker |
|---|---|---|
| Checks analyzed | 30+ factors | 7 key factors |
| Free tier | 1 site, 10 pages | Unlimited scans |
| Full-site audit | Up to 500 pages | Single URL |
| AI suggestions | AI-powered | Rule-based |
| Progress tracking | Over time | Snapshot only |
| PDF export | Reports only | Branded A4 PDF |
| Embeddable badge | No | Dynamic SVG |
| Signup required | Yes (for features) | No signup needed |
| llms.txt check | Not mentioned | Full analysis |
| API access | Enterprise only | Open API |
| Plan | betterAEO | AEO Checker |
|---|---|---|
| Free | 1 site, 10 pages, 30 suggestions | Unlimited scans, full reports |
| Entry paid | $14/mo ($168/yr) | $299 one-time (Pro Audit) |
| Team/Business | $29/mo ($348/yr) | $99/mo (Agency API) |
| Enterprise | Custom pricing | Custom pricing |
| 2-year cost | $336-696 | $299 (one-time) |
The pricing models reflect different philosophies. betterAEO charges monthly for ongoing monitoring — if you stop paying, you lose access. AEO Checker's Pro Audit is a one-time purchase: scan today, own the report forever. For teams that need continuous monitoring, betterAEO's subscription makes sense. For one-time audits or project-based work, AEO Checker's pricing is significantly cheaper over time.
betterAEO and AEO Checker solve the same problem from different angles. betterAEO is the comprehensive platform — more checks, more features, but with subscription pricing and limited free usage. AEO Checker is the focused tool — fewer checks but deeper on the technical fundamentals, unlimited free usage, and one-time pricing.
Our honest recommendation: start with AEO Checker to get an instant baseline of your AI readiness (it's free and takes 10 seconds). Fix the technical foundations — structured data, llms.txt, robots.txt. Then evaluate whether you need betterAEO's ongoing monitoring capabilities.
The best AEO strategy uses both: fix the foundation (AEO Checker), then track the results (betterAEO or GeoArk).
Yes, and that's actually the ideal workflow. Use AEO Checker for quick technical audits and to identify specific fixes (structured data, llms.txt, robots.txt). Then use betterAEO for ongoing monitoring to track how those fixes impact your visibility across AI search engines over time.
It depends on your workflow. AEO Checker's unlimited free scans make it perfect for quickly auditing new client sites. The PDF export and embeddable badge give you deliverables clients can see. betterAEO's multi-site plans ($29/mo for 3 sites) work better for ongoing client retainers where progress tracking matters.
betterAEO doesn't explicitly mention llms.txt in their 30+ factors. AEO Checker includes a dedicated llms.txt analysis as one of its 7 core checks, since llms.txt is emerging as a critical standard for AI agent discoverability (similar to how robots.txt was for search engines).
No catch. The core scanner is free and unlimited. Revenue comes from Pro Audit reports ($299/site) and Agency API subscriptions ($99/mo) for teams that need deeper analysis and automation. The free tier isn't a demo — it's the full 7-check analysis with recommendations and PDF export.