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AEO Audit Checklist: 20 Things to Check Before AI Agents Visit Your Site

A printable, actionable checklist for making your website discoverable by ChatGPT, Claude, Perplexity, and other AI agents. Each item is a yes/no check — no ambiguity, no guesswork.

March 21, 2026 · 7 min read

We've audited 20 tech giants and 10 popular websites for AI-readiness. Here's everything we check, distilled into 20 yes/no items you can run through in under an hour.

Each item maps to one of the 7 categories in the AEO Checker scoring system. We've marked the impact level so you can prioritize: HIGH items move your score the most.

Score Guide

80–110
Excellent
60–79
Good
40–59
Fair
20–39
Poor
0–19
Critical
📊 Structured Data 0–20 pts
🤖 robots.txt & AI Crawlers 0–15 pts
📄 llms.txt 0–15 pts
🏗️ Content Structure 0–20 pts
🔧 Tool & API Description 0–15 pts
Performance 0–15 pts
📝 Markdown for Agents 0–10 pts

Quick wins (30 minutes or less): Items #1, #5, #6, #8, and #11 can typically be implemented in under 30 minutes each and together account for 50+ points of your AEO score. Start there.

How to Use This Checklist

Step 1: Run a free AEO scan on your site to get your current score. This gives you a baseline and highlights which categories need work.

Step 2: Go through the checklist above, starting with HIGH impact items. Check each item against your live site.

Step 3: Fix the gaps. Most items are one-time changes — add a JSON-LD block, create an llms.txt file, update robots.txt. No ongoing maintenance required.

Step 4: Re-scan to verify. Your score should improve immediately for technical items (structured data, robots.txt, llms.txt). Content structure improvements may take a rescan to fully reflect.

Benchmark: The average score across the 20 top tech companies we scanned is 57/110. Only Sentry (88/110) scored Excellent. Getting to 70+ puts you ahead of Shopify, Atlassian, HubSpot, and even OpenAI.

Get Your Score in 60 Seconds

Free AEO scan — all 7 categories, score out of 110, specific fix recommendations.

Run Free AEO Scan →